V-Grip’s patented “Rotates” Mag-1-click cageless bottle kit allows removal and stowage of a bidon from any direction. The unique magnet and clip assembly ensures bidons remain firmly attached to the downtube on even the roughest trails, yet riders can easily remove them from – or click them back into–the uniquely designed retaining cage.
Reducing the size of the bottle cage or even eliminating it completely has been the focus of several manufacturers and brands over the years. With a long history of bicycle accessory development, and after a few years of fine tuning, V-Grip [Hall 9.0 / A21] has arrived at a combination magnet and clip-in mount to secure bottles firmly yet allow a cyclist to easily grasp and remove then replace in one movement.
“The original intention behind Mag 1-click magnetic bottle set was driven by our pursuit of both innovation and functionality,” said Anita Chen, V-Grip’s director of sales. “We set out to create a magnetic-based accessory that would not only be adaptable to various bicycles and design but also fulfill the modern cyclist’s expectations for convenience and aesthetics. From the very beginning, our goal of the series of Rotates was to design a product that could seamlessly integrate into everyday life, where creativity becomes a natural part of the routine, rather than just an added feature.”
The Mag-1’s first iteration was based solely on magnets. But there needed to be a compromise between a too-firm attachment and too easy to come free—magnets by themselves were not enough. Mag-1’s latest iteration has added a “safety” mount with hooks that engage with a matching bracket built into the back of the bottle. Stowing the bottle requires the same movement as pushing down a bottle into a cage. To release requires a slight downward pressure. Magnets or brackets alone are not enough. Used together, each provides the right balance of “stickiness” and ease of use.
“Throughout the development journey, we encountered several challenges,” said Chen. “One of the key issues was how to ensure the magnetic component could be securely mounted across different bike structures while maintaining stability during rides. To overcome this, we went through countless rounds of testing and refinement carefully evaluating every detail.”
V-Grip is the main brand of Chen Whua International Co. Ltd., which has focused on functional design across a range of bike accessories for several decades. V-Grip’s continual process of innovation has produced several patented techniques and products in recent years. The company’s HET Elastic Max technology has allowed the creation of a unique approach to bottle technology. The material is FDA/RoHS approved, BPA free and makes the bottles ultra flexible and easy to squeeze, delivering high water flow. Grips, as the V-Grip name implies are also important. New non-slip, anti-sticky and impact-resistant units were released into the market in 2025.
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