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Germany’s bicycle market is stabilising after the pandemic boom, with strong growth in service, leasing and refurbishment segments. Industry News

German Bicycle Market Data: Industry Holds Steady in 2025

The German bicycle industry demonstrated resilience in 2025 despite a challenging market environment.
With "Retail First," the leading trade show will launch an exclusive program for retailers from June 24 to 26, 2026 in Frankfurt. Eurobike

Eurobike Puts Retailers at the Center with “Retail First” Initiative

With the new “Retail First” program, Eurobike 2026 aims to strengthen the role of specialist retailers at the show.
The 34th Eurobike will take place from June 24 to 27, 2026 (Photo: Eurobike) Eurobike

Eurobike launches advisory board to steer strategic reset

Eurobike is accelerating its strategic transformation with the launch of a new Advisory Board representing key global industry stakeholders. ...
Shimano’s State of the Nation 2026 survey, based on responses from 25,000 people across Europe, highlights maintenance access and safety perception as key factors influencing cycling participation. Industry News

Shimano State of the Nation Report: Europe’s Cycling Future Faces Hidden Barriers

Shimano’s State of the Nation 2026 survey highlights maintenance access and safety perception as key barriers to cycling participation across Europe.
Supernova’s TL3 Z Pro taillight comes with a flashy start sequence. Eurobike

Overview Bicycle Lights: Bright Ideas Bring New Safety and Power Features

Whether at night in traffic or when riding offroad in the dark: lights are essential for the safety of ...
The Shimano headquarters in Sakai City, Osaka (Source: Google Street View) Exhibitor News

Shimano: Financial Report Shows Bicycle Division Returning to Growth

The Japanese component giant recorded its first sales increase in the bike segment since 2022, pointing to a market slowly regaining balance.
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Eurobike 2025 VOX POP

What signs of recovery are you seeing in the bicycle market?

Bert Janssens
Bike Butler

“I see the market recovering. Stock is moving out, and everybody is more positive. In retail shops there’s more room for new items, new stock. Everybody was overstocked, and now that’s kind of diminishing. We sell accessories, so basically there was a problem with the bicycle stock, and if not a lot of bikes are sold, then our stuff is also not sold. Now we are seeing an increase there. ”

Marcel Scheffler
Schüring Bikes

“There is recovery in the market, and I think—I really hope—that next year we’ll have a normal price range, normal selling, normal margins. We are a distributor for some exclusive brands, and we see that the dealers are more open-minded to new brands now, and that more and more are coming into the market. Prices in the market are still really horrifying, but I think if the stock is gone, we will have the opposite problem—that nobody has enough bikes. I don’t know when it will come, but I think in the end it will be this kind of story. Because in Asia, everybody is on the brake, and if there is more demand in the market in the next year or whenever, they won’t be able to deliver. ”

Lynic Yang
Feshine

“I see a lot of new models of cargo bikes. In the last few years, there were many new brands dealing with cargo, but the models were similar. But this year, I see a lot of different new models, I see a lot of imagination and creation. Like the Honda four-wheel cargo for delivery, and many new brands. Some are from China, some are from Europe. All of them have a very intelligent imagination for this kind of bike. It’s a sign, because if there’s no need, there is no supply. ”

Sebastian Weber
Hopper Mobility

“There is no recovery for us because it never went down. We’re a startup, and we started series production of our bike this year. We’re doing a roofed cargo bike. It’s a very new field, it’s not even a mobility idea that existed before, so it’s really hard to say if two years ago, business would have gone up faster. We have to educate the market, we have to grow the market, we have to create the market, that’s why we can’t really talk about recovery or not recovery. That’s not in our world at the moment. The very small branch we’re in, there were always bike shops that were interested in trying something new. Two years ago, and now even three years ago, when we started our idea, there were those bike shops that were interested. It’s rather a mindset of people, I think, and not so much a question of economic prosperity. ”

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