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What signs of recovery are you seeing in the bicycle market?

“I see the market recovering. Stock is moving out, and everybody is more positive. In retail shops there’s more room for new items, new stock. Everybody was overstocked, and now that’s kind of diminishing. We sell accessories, so basically there was a problem with the bicycle stock, and if not a lot of bikes are sold, then our stuff is also not sold. Now we are seeing an increase there. ”

Marcel Scheffler
Schüring Bikes
“There is recovery in the market, and I think—I really hope—that next year we’ll have a normal price range, normal selling, normal margins. We are a distributor for some exclusive brands, and we see that the dealers are more open-minded to new brands now, and that more and more are coming into the market. Prices in the market are still really horrifying, but I think if the stock is gone, we will have the opposite problem—that nobody has enough bikes. I don’t know when it will come, but I think in the end it will be this kind of story. Because in Asia, everybody is on the brake, and if there is more demand in the market in the next year or whenever, they won’t be able to deliver. ”

“I see a lot of new models of cargo bikes. In the last few years, there were many new brands dealing with cargo, but the models were similar. But this year, I see a lot of different new models, I see a lot of imagination and creation. Like the Honda four-wheel cargo for delivery, and many new brands. Some are from China, some are from Europe. All of them have a very intelligent imagination for this kind of bike. It’s a sign, because if there’s no need, there is no supply. ”

Sebastian Weber
Hopper Mobility
“There is no recovery for us because it never went down. We’re a startup, and we started series production of our bike this year. We’re doing a roofed cargo bike. It’s a very new field, it’s not even a mobility idea that existed before, so it’s really hard to say if two years ago, business would have gone up faster. We have to educate the market, we have to grow the market, we have to create the market, that’s why we can’t really talk about recovery or not recovery. That’s not in our world at the moment. The very small branch we’re in, there were always bike shops that were interested in trying something new. Two years ago, and now even three years ago, when we started our idea, there were those bike shops that were interested. It’s rather a mindset of people, I think, and not so much a question of economic prosperity. ”
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- All
- Eurobike
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VP Components’ ESG Edge: Innovation in Sustainable Bike Tech
Few companies have integrated ESG principles into their business practices and manufacturing processes to the degree that VP Components has. From product development to manufacturing and employee relations, ESG is central to the company’s philosophy and practice.

Selle Royal Enters the Grip Game with Nivo Gel
Selle Royal brings its comfort-centric design philosophy to grips with the launch of the Nivo Gel. The Show Daily spoke with Lorenzo Berti, Product Specialist at Selle Royal.

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Ananda, with a decade of motor production under its belt for millions of light electric vehicles across Asia, is setting its sights squarely on the European e-bike landscape.

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With the M7600, the Chinese e-drive specialist presents its most advanced mid-drive system to date, now slimmer, stronger and smarter.

SRAM Acquires Italian Innovator Ochain
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Eurobike 2025 Closing Report: A Pivotal Moment
2025 marked a turning point for the show. Eco-mobility to be spun off into dedicated event from next year.


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VP Components’ ESG Edge: Innovation in Sustainable Bike Tech
Few companies have integrated ESG principles into their business practices and manufacturing processes to the degree that VP Components has. From product development to manufacturing and employee relations, ESG is central to the company’s philosophy and practice.

Selle Royal Enters the Grip Game with Nivo Gel
Selle Royal brings its comfort-centric design philosophy to grips with the launch of the Nivo Gel. The Show Daily spoke with Lorenzo Berti, Product Specialist at Selle Royal.

New EU General Product Safety Regulation (GPSR): Next-level Product Safety
Since late 2024, market surveillance authorities now also have bikes, components and accessory parts in their sights. Dirk Zedler looks at the implications of Regulation 2023/988 for manufacturers.

New Currents in E-Bike Power: Ananda’s European Ascent
Ananda, with a decade of motor production under its belt for millions of light electric vehicles across Asia, is setting its sights squarely on the European e-bike landscape.