Heybike is doubling down on its European ambitions. The fast-growing e-bike brand, known for its commuter-friendly models, is expanding its logistics infrastructure with two warehouses—one in Frankfurt, the other in Ireland—designed to improve delivery efficiency and after-sales service across the continent.
“We want to offer a faster, more reliable service that meets the expectations of European consumers,” said Coco Liu, marketing director at Heybike, during an interview at the company’s booth at Eurobike 2025. With this localized approach, the company is pivoting from an online-first strategy to a hybrid model that includes partnerships with bike dealers and specialized distributors. The aim: build long-term brand visibility and customer trust in a competitive market.
Heybike’s product range focuses on accessible, stylish e-bikes equipped for both urban commuting and light adventure. For the European market, Heybike has developed a specific range, the Galaxy Series, with five models. The bikes feature Heybike’s own drive system, long battery life, intuitive controls and reinforced frames. Design and value are also central to the company’s message. “We want to show that you can have a reliable, stylish, and affordable e-bike without compromise,” Liu said.
Additionally, Heybike emphasises sustainability, with packaging and sourcing aligned to reduce its environmental footprint. The dual-warehouse setup, coupled with a growing European service team, reflects Heybike’s commitment to becoming more than just an online brand. With competitive pricing, increased availability and local support, the company is positioning itself as a serious contender in Europe. LG
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