The well-established supplier of e-drive systems is expanding its presence, particularly in Europe and the United States.
Founded in 2011, Ananda Drive has grown to become a significant player in the market for two-wheeler e-drives in Asia. With three factories in China and a new facility opened in late 2023 in Southern Vietnam, Ananda is bolstering its global production capacities to better serve international markets.
Ananda has identified a market challenge where a few dominant players have put pressure on brand identity and flexibility for e-bike manufacturers. The company’s solution is to offer open, modular, and highly customizable e-drive systems. This approach allows manufacturers to create tailored solutions, differentiate their products, and maintain control over design and rider experience.
The company has also invested in aftersales services, with a European office in the Netherlands established in 2013 and expanded in 2022. This office handles sales, after-sales, marketing, and service for European customers. A logistics hub in Hungary serves as a warehouse for spare parts and handles repairs and refurbishing of motor units, contributing to a reduced eco-footprint.
Ananda’s products feature advanced connectivity. The novel M7000 series integrates IoT solutions for GPS navigation, theft protection, and performance tracking. Two separate apps are available: Ananda Ride for consumers to customize motor settings and Ananda Link for dealers with diagnostic functions.
The M7000 series is an open mid-motor platform with a reduced Q-factor and advanced sensoring for a natural feel. The M7600 is a premium option for eMTBs, offering a maximum torque of 120 Nm. For trekking and city e-bikes, the M7200 is a milder option with an integrated light module, providing a maximum torque of up to 100 Nm. Both motors are competitive in weight at 2.8 kg.
For urban e-bikes, Ananda developed the R900 system, an innovation award-winning hub drive with an automated electronic three-speed transmission. The system uses an advanced algorithm that considers speed, slope, cadence, and torque to ensure seamless gear changes with Ananda’s patented Pedalflow technology. The company also has a light-support hub motor series, the 400-series, for both front and rear, which offers a compact, quiet, and strong design with a maximum torque of up to 50 Nm.
At TBW, Ananda had a team of four people, including sales director Chao Liu. The main focus was on strengthening partnerships with existing OEM clients and presenting its open, modular system approach to new prospective partners.