Celebrating its 25th anniversary this year, Chen Whua International is mostly known for its V-Grip brand of grips, handlebar tapes, bottles and cages. But the company is also open for OE cooperations, putting some products in the spotlight.
Founded back in 2000, Chen Whua International has evolved from a small startup into a dynamic company with a global outlook. Led by Edward Huang, the company is based in Tainan’s Northern Anding District and has built its reputation on innovation, design and uncompromising quality.
Chen Whua’s portfolio includes various parts and accessories for bicycles and an expanding product range for motorcycles, built with the same dedication to design and performance. Throughout a quarter of a century, the company has invested heavily in research and development, continually introducing new and distinctive product lines. These efforts have fueled collaborations with high-caliber brands, further elevating Chen Whua’s recognition on the global stage.
One of Chen Whua’s key milestones was the launch of the V-Grip brand, created to merge aesthetics with functionality. V-Grip’s philosophy is that design must be both innovative and practical, and that products should resonate with users and improve their experience. One key element to V-Grip’s design are close collaborations with designers in Europe and the United States, resulting in products that match international trends while remaining original.
In Western markets, V-Grip is not only known as an aftermarket brand that knows how to combine fun, comfort and safety but is also widely recognized for OEM, ODM and OBM collaborations, proving Chen Whua’s strength as both a manufacturer and a brand partner.
Supporting these ambitions is V-Grip’s factory in Northern Tainan’s Anding District. It covers a floor space of approximately 4,300 square meters and houses advanced production and testing systems. This ensures strict quality control and flexibility to adapt quickly to international demands.
As the company’s catalogue shows, its core business are products made of various composites, such as grips for bicycles and motorcycles, sports bottles and bottle cages, including two of its newest products, the Rotates one-click magnetic bottle set and Pass bottle cage. Made from carbon-reinforced composites, the latter weighs a svelte 17 grams and allows for the bottle to be taken out in three directions: to the left, right and upwards.
As for future plans, Chen Whua is preparing to launch a novel brand focused on sustainability and social responsibility. This ESG-oriented initiative will emphasize environmentally friendly materials, safety and forward-thinking concepts that address emerging challenges.
By creating products that are both innovative and responsible, the company hopes to expand its impact and meet the expectations of a new generation of consumers. With V-Grip as its flagship and a new eco-conscious brand on the horizon, ChenWhua positions itself as a company that blends creativity, performance and responsibility, and is ready to make a lasting mark on the global stage.