Herrmans Doubles Down on Sustainability - Show Daily

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Herrmans Doubles Down on Sustainability

Finnish component manufacturer Herrmans underscores its environmental leadership in a new sustainability report, while expanding recycled and bio-based product lines.

The Herrmans Bike Components factory in the Finish town of Jakobstad.
The Herrmans Bike Components factory in the Finish town of Jakobstad.

Sustainability may have become a buzzword across the bicycle industry, but for Herrmans, it has become a core differentiator in recent years. Shortly before Eurobike, the Finnish component specialist—known for its grips, lights and chain guards—released its latest sustainability report, highlighting ambitious progress and setting new targets amid a slowly recovering market. It is the fifth sustainability report that the company from Jakobstad—a town five hours north of Helsinki—has published.

“The feedback from our customers regarding our sustainable work is extremely positive, especially because their perception is that we are on a high level compared to many other companies in the bike business,” Thorsten Krüger says. As global sales development manager, he regularly engages with numerous industry representatives and says he receives positive feedback as a result. “According to some feedback, we are also giving inspiration or a push for others to start moving faster,” he adds.

Thorsten Krüger is the Finnish company’s global sales development manager.
Thorsten Krüger is the Finnish company’s global sales development manager.

Herrmans CEO Dan Liljeqvist emphasizes the company’s deep commitment, while also giving insights into the new ESG report: “We’ve made real progress—Scopes 1 and 2 are already neutral. Scope 3 is our biggest challenge—and that’s true for nearly all manufacturing companies. It’s where the real emissions lie, and addressing it means rethinking materials, product design and supply chains,” he explains and continues: “We’re introducing bio-based and recycled materials and cutting down on internal waste. The next milestone is scaling those improvements without compromising performance, while ensuring they work technically and practically across the entire value chain. The availability of sustainable materials has improved to some extent, but generally, they still come at a slightly higher cost, which remains a barrier for a large number of customers.”

Herrmans CEO Dan Liljeqvist.
Herrmans CEO Dan Liljeqvist.

At Eurobike 2025, Herrmans spotlighted several product innovations that reflect this strategy. Visitors to their booth could see the newest version of the “Nucore” grip series, featuring an outer layer made from 60 percent bio-based TPE. Considering all the components in the grip, the overall bio-based content is around 50 percent. In another step toward greener cycling, Liljeqvist and his team have transitioned three more of their chainguard models to 100 percent recycled plastic. “This shift reduces the carbon footprint of these products by up to 90 percent, while maintaining the same premium quality, look and durability that our customers trust,” Liljeqvist states.

Beyond sustainability, Herrmans is also placing a stronger emphasis on the aftermarket. “With the implementation of our AM range, we are putting much more effort into the aftermarket segment this year in the DACH region,” says Krüger. “This means we want to meet as many dealers as possible at Eurobike. Additionally, we’re introducing new products to both existing and new customers, and finally, Eurobike is the main event of the year for networking.” While sustainability remains a guiding principle for the company, Herrmans’ presence at Eurobike 2025 reflected a broader strategy – combining innovation, customer outreach and sustainability to solidify its role as a forward-thinking industry leader.

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