Matthias Pietsch is Eurobike’s Show Director effective June 24, bringing more than 15 years of cycling-event leadership to the role.
Pietsch arrives from A.S.O. Germany GmbH, where he served as Managing Director and oversaw the strategic and operational growth of some of the country’s marquee cycling events, including the Deutschland Tour, Eschborn-Frankfurt, and the Hamburg Cyclassics.
“By appointing Matthias Pietsch, we are gaining a leader who knows the cycling industry, its stakeholders and its dynamics from many years of practical experience. His expertise in the strategic development of successful event formats, his strong industry network and his deep understanding of the needs of
partners, companies and communities will provide valuable impetus for the future direction of Eurobike,” says Philipp Ferger, Managing Director of Fairnamic GmbH.
As Show Director, Matthias Pietsch will share responsibility for the strategic and operational direction of Eurobike and will report directly to the Managing Director of Fairnamic GmbH. His focus will include the event’s international positioning and the further development of relevant offers for industry, trade and mobility stakeholders. “Eurobike is one of the strongest global brands in the cycling and ecomobility industry – combining a business platform, showcase for innovation and international network in one. Now is the right time to take this ambition to the next level. I am looking forward to strengthening the brand together with the team and our partners and to further expanding its relevance for cycling, urban mobility and sustainable logistics,” says Matthias Pietsch.