Neco Technology Industry is deeply rooted in the OE business. At its core this Taichung-based family-owned company still looks to supply brands around the world with various tailor-made precision parts.
The history of Neco dates back to the mountain bike boom of the 1980s. From the very start in 1986, founder Neco Wang was producing headsets and bottom brackets and the firm grew along with the industry. Over the years the company expanded its lineup to pedals and hubs. With a keen eye for promising trends, Neco Wang then expanded his scope to e-drive systems and ready-to-assemble headsets with clean, internal cable routing. The latter are in the spotlight at this year’s Taipei Cycle, with new 44 mm headsets as the most important news.
“Thanks to the additional space that the 44 mm standard opens up in the headset area, Neco can further improve the internal routing and add to the clean look that consumers have come to expect from contemporary bicycles,” Jessie Wang told the Show Daily at Taipei Cycle. Jessie, the daughter of the company’s founder, has been learning the ropes within the family-owned enterprise for more than six years now, taking care of various projects and growing into roles that carry more and more responsibility. Her most visible impact thus far is the new logo and font that can be seen next to the corporate design that has become so familiar over the years.
Due to a long-term partnership with German distributor Messingschlager, Europe is the most important market for Neco Technology Industry, accounting for 40-45 percent of its turnover. Southern and Central America make up for another 30 to 40 percent, as the excellent value that the company’s pedals, bottom brackets and headsets offer is popular with consumers on a tighter budget. “While the United States only adds about 5 percent to the overall turnover, we have seen a rise in OE demand from Vietnam in recent years. But due to the general slump in the industry, our aftermarket business has surpassed our OE business as of late,” Wang adds.While the company’s headquarters, based in Taichung’s Wufeng district, focuses on R&D, administration and the small batch production of bottom brackets and headsets, Neco Technology Industry also operates three factories in China. The two factories in Tianjin and Guangdong province each employ a staff of 30 to 40, as does the headquarters. The bulk of the company’s staff can be found at the Jiangsu plant, where 200 employees focus on the construction of e-drive motors, pedals and hubs. One thing is for sure: as soon as demand is back up, Neco Technology Industry is ready to intensify its OE business again.