As the market stabilises, Eurobike 2025 brings momentum, meaningful innovation, and a renewed sense of direction. We took a look at the seven key trends shaping this year’s show.
When Eurobike opens its doors in Frankfurt on June 25th, it will do so under the weight of cautious industry optimism. After three years of turmoil—marked by oversupply, collapsing margins, and plummeting demand—the global bicycle business may finally be steering out of the skid. Signs of stabilisation are emerging across key markets, and while no one is predicting a return to pre-pandemic highs, the atmosphere is no longer dominated by crisis management. Instead, there’s a growing appetite for clarity, collaboration, and fresh direction. While the aisles of Messe Frankfurt will be somewhat less crowded with exhibitors than in previous years, the 2025 edition promises a more focused, forward-looking event—less noise, more signal. Here are seven trends we expect to shape the show.
1. Fewer exhibitors, but a clearer picture
It’s no secret that exhibitor numbers at Eurobike 2025 are down compared to previous years. A glance at the floor plans confirms the gaps—several booths have shrunk in size, and some long-standing names, most notably ZEG, are missing altogether. The decline reflects broader industry trends: consolidation, cost-cutting, and a strategic re-evaluation of trade show participation. Yet despite the thinner exhibitor list, the overall picture is far from bleak. This year’s edition features a more international line-up than ever before, with a notable increase in participants from Asia and North America. In terms of geographic diversity and cross-border exchange, Eurobike 2025 is set to raise the bar.
2. Signs of recovery across the board
After a bleak 2023 and a sluggish 2024, there are finally signs that the downturn may be bottoming out. Recent figures from Taiwan suggest retail inventory levels are normalising, while order books for 2026 are beginning to refill—albeit cautiously. Eurobike 2025 won’t be a triumphant return to boom years, but it may mark the end of crisis mode. Distributors report modest but steady increases in sell-through, and several major players—among them Taiwanese manufacturers, German online retailer Bike24, Japanese component specialist Shimano, and Austrian kids’ bike brand woom—have posted encouraging results for the first quarter. The mood may not be celebratory, but it is notably more stable.
3. Sustainability is no longer optional
What began as a buzzword has become a basic expectation. Sustainability will once again be a central theme at Eurobike—both in the program and in the product launches. Several brands plan to present updates to their sustainability reports, while a wave of new materials, coatings and circular concepts will be showcased. Look out for bikes using recycled aluminium and thermoplastic frame constructions—as seen at Taipei Cycle earlier this year. The message is clear: being climate-conscious is no longer a niche—it’s a prerequisite for relevance.
4. 32 inches is the new 29
The industry’s obsession with marginal gains and bigger platforms has reached a new benchmark. Several tire and wheel brands will use Eurobike to show their concepts of 32-inch-wheeled bikes. The trend already emerged at Taipei Cycle, where rim and tire manufacturers quietly previewed the new format. A few months later, 32 inches may get its mainstream debut in Frankfurt. Whether the market is ready remains to be seen—but the engineering arguments are strong: smoother rolling for off-road bikes.
5. Motors in motion
One area where the show floor will feel anything but sparse is in the e-bike motor segment. With electrification still driving much of the industry’s long-term growth, Eurobike 2025 will see an intensifying battle among motor manufacturers—especially from the Far East. A wide array of suppliers, from established OEMs to new challengers, will present both hub and mid-drive systems aimed at winning the favour of European brands. For buyers and product managers attending the show, Eurobike 2025 therefore promises to be a key decision-making moment in the evolving motor landscape.
6. Friday Goes Public
Eurobike 2025 brings a new rhythm to the trade show calendar: for the first time, the event opens to the public already on Friday at noon. This marks a shift from the classic three-day B2B format to a 2.5-day split for both trade visitors and bike fans. The aim is to better connect the professional and consumer worlds—and turn Friday into a shared stage for business, innovation, and passion. While the Family & Kids program remains focused on the weekend, Friday already offers public visitors a full dose of action: from the Cargo Euro Cup to the Trendlounge and the grand finale of the Bike Film Tour. The evening belongs to the entire community: with the legendary Eurobike Party taking over the Action Area, Friday sets the tone for a weekend where business and enthusiasm ride side by side.
7. Networking, networking, networking
For years, trade show programming played second fiddle to product launches and supplier meetings. That’s changing fast. At Eurobike 2025, the forum and keynote schedule reads less like a supporting act and more like a standalone conference. With a packed agenda covering everything from investment trends to gravel culture, the show is positioning itself as a knowledge and networking hub for all corners of the industry. The East Meets West x Bike Venture session exemplifies the new ambition: a curated forum where Asian innovation meets European market insight, aimed at building bridges between start-ups, investors, and established OEMs. Other highlights include the Bike Travel Forum, Cargo Academy, Mobility Convention, Retail: Sales & Services and the Ecomobility Professional Program—each designed to serve a specific segment of the fast-evolving mobility ecosystem.
Our takeaway for the coming days: Eurobike 2025 (June 25th–29th) may not deliver fireworks, but it will offer something more valuable: clarity. After turbulent years, the industry is ready for a reset. The coming edition won’t just showcase new bikes and parts—it will reveal the new mental map of an industry rethinking what growth means. In short: for those navigating the next chapter, Frankfurt remains the best place to take the pulse.
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