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Delta Electronics: ready for mass production

After presenting various prototypes in the recent past, Taiwanese electronics giant Delta Electronics has taken the opportunity at Taichung Bike Week to unveil its market-ready e-bike mid-drive motor.

Shawn Huang (Project Manager) and Rex Huang (Key Account Manager) from Delta Electronics

“We are experts in a wide range of industries. But bicycles? That’s new for us,” said Rex Huang, Key Account Manager at Delta Electronics, during our sit-down at Taichung Bike Week yesterday. His key message: after showing different prototypes lately, the new e-bike mid-drive motor is now ready for mass production. “This is our first trial in the bicycle market. But based on the positive feedback we see a lot of potential to establish ourselves in the bicycle industry,” he continues.

With Delta Electronics, another technology giant enters the bicycle industry. Diving deeper into the Taipei- and Taoyuan-based company’s figures reveals the magnitude of this new venture: worldwide, around 83,000 employees work for Delta. In 2022, the turnover amounted to an impressive US$12.89 billion US. The scale of Delta Electronics provides a context for their ambitious entry into the cycling world. “Our experience with two-wheeled motor projects has been invaluable,” Huang states. “The bicycle is the next logical step.”

With its compact design (111 x 92 mm), Delta’s drive unit is intended to enable more flexibility for bicycle manufacturers to design streamlined and lightweight e-bikes. A torque of 90 Nm also makes the motor interesting for suppliers of e-cargo bikes and e-mountain bikes. Huang is looking forward to the market entry of the Taiwanese electronics giant: “The final testing phase is underway,” he tells us. “The plan is to start deliveries either at the end of this year or early next year.” 

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