There are plenty of new e-bike brands at Eurobike, but a newcomer in Hall A2 is worth a second look. Logo e-bikes (A2-402) is the brainchild of Rob Beset and Rolf Singenberger.
Beset is a former executive at Accell Group, while Singenberger used to be head of development at BMC, and they worked together at Eddy Merckx, designing award- and tour-winning bikes. “We thought it’s time to create something new for the e-bike world,” says Beset.
The Logo brand is literally a few days old – on July 5 the company announced they were changing the project’s original name of 2R e-bikes due to “respect for our colleagues in the industry and earlier registrations.”
Singenberger says that their experience was applied to the new project: “We also saw unique design, technology and material opportunities. We even immersed ourselves into the car and racing industry, where we found technologies and materials that influenced the development of Logo e-bikes.”
The new brand is debuting two models, “each for a different riding style, but both extremely lightweight, provided with fully integrated parts and elements, and easy to connect with your phone,” said Beset. The FS10 model uses Fazua’s innovative hidden Evation drivetrain, while the XD02 is powered by Ebikemotion and equipped with a Kappstein Doppio gearbox. “The FS10 is for athletic riders, while the XD02 is aimed at everyday city riders”, says Singenberger.
“For B2B we are already collaborating with several IBDs,” says Beset. Distribution and service centers are planned for national markets. A home delivery service is planned for B2C.