While cars have become increasingly fortified with safety tech, cyclists remain largely unprotected in the same traffic ecosystem. Ireland’s Luna Systems aims to change that equation.
Founded in 2020, Luna Systems is a company building computer vision technology specifically for two-wheelers. “We are a Vision AI company focused on making cycling safer – for all,” says Maria Diviney, Luna’s co-founder and COO. “In simple terms, we enable cameras to interpret the road scene and relay warnings to cyclists or motorcycle riders.”
The concept of this so-called Advanced Rider Assistance System (ARAS) is simple: An AI-powered camera mounted on the bike (or integrated into a light unit) watches traffic and alerts the rider to potential hazards – be it a dangerous overtake, rear-end risk or blind-spot incursion. While these features echo the ADAS systems common in cars, Luna’s software is built from the ground up for cycling. “Our algorithms make sense of the whole scene, identifying any vehicle (cars, buses, trucks, scooters and other bikes) and relay visual and audio alerts to cyclists when there is a collision risk,” Diviney explains. “A good example is dangerous overtaking – a very common fear among cyclists.”
Unlike others that have attempted to retrofit car-grade ADAS into bikes, Luna tackled the problem of cost from the outset. “The primary cost driver in automotive systems is the silicon used to power the safety algorithms,” Diviney notes. “In cycling, that’s simply not viable. Our team – composed of PhD computer vision engineers – is skilled at delivering algorithms that run on far more affordable chips.”
The result is a solution built for OEM integration, with software flexible enough to run on existing HMI screens or smartphone apps. And thanks to its modular design, Luna can also be used post-ride: Proximity events are recorded, mapped and stored, turning each journey into data that helps riders plan safer routes or provide evidence after an incident. This dual-use approach is key to the firm’s broader mission. Beyond protecting individual riders, Luna aims to influence urban planning. “We see massive correlation between insufficient infrastructure and safety,” Diviney says. “Our apps will enable cyclists to share this data with other users, similar to how Strava works, but also an opt-in function for cyclists to share their anonymized data with us so it can be shared with cities to support their efforts to identify incident blackspots.”
The company’s first consumer product, Luna Oculus – a rear-facing WiFi camera with live streaming and event recording – is in beta and slated for release in 2026. “Cycling with this product really feels as though you have an extra pair of eyes watching the road behind,” Diviney says. Luna’s value proposition is clear: safer cycling at scale. As Diviney puts it: “It is our vision that 10 years from now, ARAS will be ubiquitous – especially as more people abandon their cars for cycling.”
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