Eurobike 2025 was marked by a difficult market environment, yet remained an important meeting point for the global bicycle industry. In this interview, Stefan Reisinger, CEO of Eurobike organiser fairnamic GmbH, reflects on the key takeaways, industry sentiment and the adjustments planned for 2026.
Attendance at Eurobike 2025 was noticeably lower than in previous years. According to organizer Fairnamic, 31,270 trade visitors attended the event in Frankfurt, down from 35,080 in 2024, while the consumer weekend drew 30,420 visitors, compared to 33,090 the previous year. More than 1,500 international exhibitors still filled the halls and outdoor areas, proving that Eurobike continues to be the world’s leading meeting point for the bicycle and e-mobility sector. We asked fairnamic CEO Stefan Reisinger to reflects on the 2025 edition and outline what to expect next year.
Mr. Reisinger, looking back at Eurobike 2025, what were the most important takeaways and highlights from your perspective?
Reisinger: The bike and ecomobility sector is alive and well. Especially in challenging times, personal contact and relationship-building with suppliers, importers, media, and peers worldwide are of utmost importance. The industry’s key players were present, our networking platforms were highly frequented, and media attention for bicycles, pedelecs, and ecomobility was strong and positive. Once again in 2025, Eurobike proved to be a trip-saver, a global meeting point, and an innovation showcase for an ecosystem in rapid transition.
When you look at Eurobike’s development since the move to Frankfurt, which goals have you achieved, and where do you still see potential?
Reisinger: By relocating Eurobike to Frankfurt, we pursued several goals. First, to literally place the bicycle and pedelec as mobility solutions at the center of an international metropolis with excellent public transport and global connections, and to establish – together with the industry – a strong, sustainable international leading trade fair platform in Europe’s and Germany’s most important bike market. This worked very well from the start and was widely supported by the key market players. The increasingly precarious market dynamics of the past three years have led to many disruptions, and we also had to adapt Eurobike’s trade fair concept for 2026.
The greatest potential, however, lies in a shared understanding across the industry that cooperation and cross-brand and cross-association initiatives and platforms like Eurobike are opportunities to jointly develop and grow the European bicycle market. The broader the participation, the more successful the platform – and the stronger the positive effects for more bicycles and pedelecs.
In which areas (e.g., e-mobility, cargo, digitalization) was innovation strongest in 2025? What conclusions do you draw from this?
Reisinger: At Eurobike 2025, a wide range of exciting developments could be experienced across different areas – such as production processes, data management, system integration, and usability. In total, more than 600 new products were presented, from everyday bikes to sports, and accessories to cargo bikes.
The bike and ecomobility industries are highly innovative and ideally positioned for further growth, particularly against the backdrop of megatrends like health, fitness, sustainability, and lifestyle. Trade fairs such as Eurobike act as innovation drivers and catalysts for new developments. With the Eurobike Awards, the Start-up Area, and other key topics – such as the more independent presentation of light electric vehicles outside the bicycle and pedelec segment under the Mobifuture umbrella – we connect innovators with investors, established market players, and multipliers.
Which priorities will Eurobike 2026 set – both thematically and conceptually? Are there new formats or changes to the specialist program you can already share?
Reisinger: Eurobike 2026 will focus more sharply on the industry, retail, and business. It will also be more cost-efficient for exhibitors and dealers – more compact, with less programming and fewer distractions from the essentials.
How do you plan to balance the trade fair’s B2B character with its consumer-facing aspects?
Reisinger: Consumer contact and engagement are a plus for many brands, and the Eurobike Saturday in Frankfurt attracts a strong turnout from a purchasing-oriented audience. Test and interaction opportunities are in high demand, and the closing festival on Saturday remains one of Eurobike’s highlights.
How would you describe the current sentiment in the bicycle industry – has the downturn after the crisis years bottomed out?
Reisinger: The mood and situation across the entire bicycle ecosystem remain tense. Many brands and manufacturers have made it through the lowest point, but there is still a lack of confidence and trust. Uncertainties over tariffs, currency fluctuations, geopolitical conflicts, and restrained consumer spending continue to shape the current picture and are further delaying the long-awaited recovery.
What are your expectations for the industry’s economic situation in 2026? Will the market stabilize?
Reisinger: The fact that cycling remains highly popular – whether in sport, leisure, holidays, or everyday life – is encouraging. More and more employees have access to bike-leasing schemes, and the gravel bike trend remains strong. Retailers have recently been rather cautious with orders, but in the medium term will replenish their inventories more significantly – hence cautious optimism for 2026.