Eurobike’s Start-Up Area gives young companies a platform to pitch their vision of the future
With its urban setting and increased media exposure, this year’s Eurobike offers a fantastic opportunity for start-ups to get their ideas in front of the public, the industry, and key decision-makers. Helping them do this, Hall 8 will host the new Start-Up Area, with July 14th dedicated as Start-Up & Innovation Day.
“The start-up topic isn’t new to us as we’ve always offered possibilities to young companies,” explains Stefan Reisinger, Head of Eurobike.
“However, with the move to Frankfurt, we’ve created a new setup to maximise the opportunities to network and gain exposure”.
Bringing together some of the most innovative brands and products under the future mobility banner, the show’s familiar physical elements will also be supported by a series of panels and conferences.
Allowing for cross-pollination between different disciplines, like science and technology or infrastructure and legislation, Eurobike promises to be a great place to formulate solutions to the pressing problems of sustainable mobility.
A forum for young companies
“There’s a lot of enthusiasm from young companies and young people to approach this field and come up with new ideas, products, and services,” says Reisinger.
“As a tradeshow organiser, we want to support these initiatives and ensure these companies gain momentum. It’s crucial for the future to try to create an environment where we can help young companies grow their businesses”.
With the cycling and e-mobility sectors receiving particular attention from start-ups and investors, the newly introduced Eurobike Innovators’ Prize will highlight the most radical products, services, and ideas at Messe Frankfurt.
Voted on by a jury of experts, including investors, engineers, and tastemakers, plus those attending the show, prizes will be awarded in the categories of vehicles, components, equipment, services, and infrastructure.
With successful teams invited to pitch their projects live at Eurobike, it’ll be an excellent opportunity for companies to hone their presentation and gain media attention.
A new format for new ideas
“There are so many young and enthusiastic people engaged with cycling,” explains Reisinger. “Many of them have grown up surrounded by digital services and devices, and that’s now reflected in the products at the show”.
These less tangible digital products look set to play a massive part in the future of cycling. Including apps for navigation and rental, through to traffic management solutions, these now find a dedicated home in the Start-Up area.
Helping anyone interested get up to speed quickly, Start-Up & Innovation Day will also see a full schedule of workshops dedicated to helping companies early in their development. Part of Eurobike’s extensive conference programme, these will cover topics as diverse as how to attract new riders or secure early-stage investment.
All combining to ensure exhibitors and visitors gain a headstart on the competition, Eurobike’s Start-Up Area promises to be the perfect launch pad for those looking to shape cycling’s future.