Taipei Cycle will hold both a physical show and a virtual event dubbed ‘Taipei Cycle DigitalGo’ next year. This is Taipei Cycle’s first ‘hybrid’ event, the last two editions being held online due to the COVID-19 pandemic. This year, Taipei Cycle attracted approximately 110,000 visits from 81 countries, with strong participation from the U.S., Japan, Singapore, U.K., and Germany.
Taipei Cycle and Taipei Cycle DigitalGo will open on March 9, 2022, with Taipei Cycle closing on March 12, and Taipei Cycle DigitalGo concluding on April 8. The virtual exhibition aims to help international exhibitors and attendees overcome the limitations of cross-border travels and time zones in getting business done.
The global cycling industry has weathered the pandemic with demand staying resilient. According to Taiwan’s Bureau of Foreign Trade, Taiwan’s export value of e-bikes for the first half of 2021 reached USD 647 million representing a year-on-year growth of 40%. During Taipei Cycle, visitors will be greeted with the latest designs, innovation and R&D
in cycling, and themed pavilions including the d&i awards Pavilion and Smart Cycling Pavilion.
While the organisers emphasise that the personal touch of a physical trade show is irreplaceable and the physical event remains at Taipei Cycle’s core, it is equally important to have an online solution in parallel even after the pandemic to maximize opportunities and optimize the manner for which buyers and sellers can interact with each other. Taipei Cycle DigitalGo will improve its interaction and search functions by adding new features such as the Networking VR Lounge and Exhibitor Guided Tour to enhance both the exhibitors’ and buyers’ experience. The introduction of a powerful search engine will increase product discovery and facilitate buyers purchasing needs. Online visitors can also look forward to livestreams of onsite events at Taipei Cycle and online forums discussing industry insights. Additionally, exhibitors will have exclusive access to insights on buyer demographics to inform their marketing strategies.
TAITRA’s President Leonor Lin noted that “We have noticed a disparity among exhibitors in terms of their know-how and understanding of digital strategies and marketing skills, and we hope the hybrid format will help our exhibitors to level-up their relevant knowledge and sharpen their skills.”
Registration for both Taipei Cycle and Taipei Cycle DigitalGo is now open.