Eurobike Insights: New digital format looks at the bike industry’s most important issues - Show Daily

Eurobike Insights: New digital format looks at the bike industry’s most important issues

New digital studio for live communication – Expansion of digital strategy with tailored streaming options – Trend topic e-cycling kicks off new Eurobike talk and moving-image series

Messe Friedrichshafen has set up a digital studio to create new opportunities for more varied digital communication to accompany its events. Eurobike, the leading trade fair (1 – 4 September 2021) is taking advantage of the service under the name Eurobike Insights to present on-trend industry-specific topics and using the latest technology to create new impulses. To kick things off at the start of April, the new talk and moving-image series will be looking at the international trend topic e-cycling.

E-cycling is well established and here to stay. Increasing numbers of professional cyclists are clocking up thousands of kilometres within their own four walls – a development further fuelled by the pandemic. Cycling in virtual environments is becoming more and more a mass phenomenon with some 1.5 million riders meeting up on Zwift & Co to take part in virtual training or races. The premiere edition of Eurobike Insights will be analysing the home training trend. ARD sports presenter Bernd-Uwe Gutknecht will be talking to smart trainer expert Frank Jeniche, athletes on bike trainers Fiona Schröder and Thore Perske, the digital head coach of the German Cycling Federation Tim Böhme with GCA coordinator Christoph Kont and Head of Eurobike Stefan Reisinger and asking if e-cycling has the potential to become an international trend. The bike community is invited to take part and can submit questions to the podium by 29 March using this link. These will be discussed during the show and the first episode of the Eurobike Insights will be streamed on 1 April via the Eurobike communication channels. “E-cycling is stimulating the bike industry in many different ways and will play a new and important role at Eurobike 2021,” says Stefan Reisinger. “With Eurobike Insights, we will be taking a regular look behind the scenes in the bicycle industry at the topics that drive it – both at present and in the future. As such, this exciting digital format will attract interest and attention both inside and beyond the community.”

Together with its service partner TVR from Ravensburg, Messe Friedrichshafen is offering its customers the opportunity to use the studio. Whether for live-streams or videos, short interviews or full conferences, podium discussions, digital seminars or product presentations. Whatever the requirements, there is now the option to live-stream physical events around the world, live from Friedrichshafen. By harnessing the latest technology, it will be possible to create digital – and also if required interactive experiences. The London room in the East Conference Centre has been transformed into a dedicated digital studio with a number of single stages and streaming backdrops and corresponding technology. In addition, there will be options to do more with productions filmed directly at stands or at other locations around the showgrounds.

“This new studio service provides both our customers and ourselves opportunities for enhanced communication. In these times of covid-19 and beyond, it will be important to communicate with moving images to strengthen customer links and effectively promote business contacts. Our digital events have shown the way. We successfully communicated selected topics from our trade show portfolio around the world and, as such, have reached the industry, connected business partners and put customers in contact with one another during these challenging times. By using the ideal combination of online, hybrid and live events, we are a multi-platform operator and continuing to pursue our corporate strategy,” comments Klaus Wellmann, CEO Messe Friedrichshafen.

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