Irrespective of the currently still pending political framework for holding trade shows, there is high interest in the international bike industry for Eurobike 2021. More than 800 exhibitors have signed up for the 29th edition of the leading trade show from 1 to 4 September in Friedrichshafen. “We are delighted to see that the industry’s most important manufacturers and suppliers are all on board for Eurobike 2021 in this unusual year,” explains CEO Messe Friedrichshafen Klaus Wellmann. “The call for a physical platform to meet and exchange information and ideas is growing. Our event concept is ready to offer the best of both worlds for B2B and B2C.” New for 2021: In addition to specialist trade and industry visitors, for the first time Eurobike is rolling out two Festival Days – Friday and Saturday – for all bike fans.
September 2021 sees Eurobike celebrate its comeback. After many months, where interaction within the international bike industry was mainly restricted to digital channels, the established physical get together is moving closer and gathering momentum. “The need within the industry to be at the ‘class reunion’ is bigger than ever.” Everyone is eager for personal dialogue, wants to see the product highlights, talk about the challenges and enjoy the community spirit,” says Head of Eurobike, Stefan Reisinger. “Of course, at the moment there is still some uncertainty, but at the same time, there is big interest to be there. We are meeting the challenges and offering maximum flexibility, transparency and openness for all interested parties. Registration for Eurobike 2021 is still open and we’re offering a wide range of participation formats.”
The Eurobike 2021 concept is designed to cater for trade and industry requirements and provide diverse measures for engaging and addressing end consumers. Central industry issues for the initial two B2B days (1-2 September) include the questions “Where next after corona?”, how to deal with the massive increase in demand, managing supply issues and also the political situation. “It’s about presenting a united front and a strong voice for bikes, the bicycle industry and bike retailers – and questioning the traditional automobile orthodoxy. Bike mobility is becoming a sustainable force in countless industries. Working together with bicycle industry associations, Eurobike is the perfect stage to further improve the conditions for cycling – with its timing shortly before Germany’s parliamentary elections.
The exhibition halls at Lake Constance will be hosting international exhibitor stands and offering the following established theme areas: cargo bikes, e-mobility solutions, start-ups and influencers, while the Eurobike Awards are being extended to include the new categories Road & Performance, E-Cycling and Gravel & Adventure. There will be expert discussion forums for trade and industry at the Eurobike Academy, Eurobike Travel Talk and Eurobike Networking Dinner and the Bike Biz Revolution Conference the day before the show, on 31 August 2021.
Eurobike 2021 is responding to the call from large numbers of customers for a stronger end consumer address. For the first time, there will be a combined trade and industry/ end consumer day on Friday, 3 September, while on Saturday, 4 September the established pure public day takes place with festival flair, events, races, bike holiday travel offers and test and ride arenas. “Eurobike 2021 offers a common industry platform for sharing and exchanging ideas, brand and product presentation both inside and outside the industry, as a vehicle for cycling to deliver political messages, and for end consumers – enthusiasts, fans, young riders and future users. This is the platform that everybody wants and we can deliver it in Friedrichshafen,” says Eurobike project manager Dirk Heidrich, summing up the 29th edition of the show.